u003cbu003e'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gatesu003c/bu003eu003cbru003e u003cbru003e u003cbu003e'The best book I read last year was u003ciu003eShoe Dogu003c/iu003e, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffettu003c/bu003eu003cbru003e u003cbru003e In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, u003cbu003eNikeu003c/bu003e is the u003ciu003ene plus ultrau003c/iu003e of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.u003cbru003e u003cbru003e But Knight, u003cbu003ethe man behind the swooshu003c/bu003e, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. u003cbru003e u003cbru003e A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world.