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Illustrated book Eight renowned designers representing eigthdistinct modes of praticing the same profession. They are an exampleof how manage talent that should be studied in schools, not only indesign schools but also in business schools, as success stories. Wehave asked them to open the doors of their studios to us, but not toshow us everything they have done, which is already well documentedand published, but to explain to us in their own words how they dowhat they do so that we might learn from them. Conversations with:Philippe Starck, Patricia Urquiola, Giulio Ridolfo, Alfredo Häberli,Piergiorgio Cazzaniga, Alberto Lievore, Benjamin Hubert, JasperMorrison