FUNDAMENTALS OF MARKETING

FUNDAMENTALS OF MARKETING

59,95 €
IVA incluido
Disponible entre 3-6 días
Editorial:
PIRAMIDE EDICIONES
Año de edición:
Materia
Economía obras generales
ISBN:
978-84-368-2543-5
Páginas:
448
Encuadernación:
Rústica
Colección:
ECONOMIA Y EMPRESA
59,95 €
IVA incluido
Disponible entre 3-6 días

This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book's website:
www.miguelsantesmases.com/fm.htm
This textbook presents the fundamentals of marketing, the market, the consumer's environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included.
Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.

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  • FUNDAMENTOS DE MARKETING
    SANTESMASES MESTRE, MIGUEL / MERINO SANZ, MARÍA JESÚS / SÁNCHEZ HERRERA, JOAQUÍN / PINTADO BLANCO, T
    Esta obra fue el primer libro de marketing en lengua española que se adaptó al Espacio Europeo de Educación Superior. Está escrito teniendo en cuenta las características de los grados oficiales actuales. Aparte de la exposición teórica ilustrada con múltiples ejemplos, cada capítulo se inicia con una situación empresarial, y se incluye un caso final con cuestiones pr...
    Disponible en 48h

    58,95 €