Where is sociology in contemporary media studies? How do sociological questions and arguments shape media analysis? These are the questions addressed in this timely collection on media sociology. u003cbru003eu003cbru003eSociology was fundamental in defining the analytical boundaries of early media studies, from the study of news and communities to media effects and public opinion, in the first half of the last century. Since then, media sociology has experienced significant changes that have led to new theoretical questions and thematic priorities. u003cbru003eu003cbru003eThis book aims to reassess the past and present relationship between media studies and sociology. With original contributions from leading scholars, u003ciu003eMedia Sociology: A Reappraisalu003c/iu003e examines the significance of sociology for the study of media economics, industries, news, audiences, journalism, and digital technologies, and the links between media and race, gender, and class. As a whole, this much-needed volume takes a retrospective view to trace the evolution of media sociology and assess current research directions.