u003cpu003eDaniel Kahneman, recipient of the Nobel Prize in Economic Sciences for his seminal work in psychology challenging the rational model of judgement and decision-making, is one of the world's most important thinkers. His ideas have had a profound impact on many fields - including business, medicine and politics - but until now he has not brought together his many years of research in one book.u003cbru003e u003cbru003e In u003ciu003eThinking, Fast and Slowu003c/iu003e, Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think and make choices. One system is fast, intuitive, and emotional; the other is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities - and also the faults and biases - of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behaviour. The importance of properly framing risks, the effects of cognitive biases on how we view others, the dangers of prediction, the right ways to develop skills, the pros and cons of fear and optimism, the difference between our experience and memory of events, the real components of happiness - each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions.u003cbru003e u003cbru003e Drawing on a lifetime's experimental experience, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our professional and our personal lives - and how we can use different techniques to guard against the mental glitches that often get us into trouble. u003ciu003eThinking, Fast and Slowu003c/iu003ewill transform the way you take decisions and experience the world.u003c/pu003e u003cpu003e'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Daniel Kahneman's u003ciu003eThinking, Fast and Slowu003c/iu003e.' u003cbu003eu003ciu003eFinancial Timesu003c/iu003eu003c/bu003eu003c/pu003e u003cpu003e'u003ciu003eThinking, Fast and Slowu003c/iu003eis a masterpiece - a brilliant and engaging intellectual saga by one of the greatest psychologists and deepest thinkers of our time. Kahneman should be parking a Pulitzer next to his Nobel Prize.' u003cbu003eDaniel Gilbert, author of u003ciu003eStumbling on Happinessu003c/iu003eu003c/bu003eu003cbru003e u003cbru003e 'Daniel Kahneman is one of the most original and interesting thinkers of our time. There may be no other person on the planet who better understands how and why we make the choices we make. In this absolutely amazing book, he shares a lifetime's worth of wisdom presented in a manner that is simple and engaging, but nonetheless stunningly profound. This book is a must read for anyone with a curious mind.' u003cbu003eSteven D. Levitt, co-author of u003ciu003eFreakonomicsu003c/iu003eu003c/bu003eu003cbru003e u003cbru003e 'Daniel Kahneman is among the most influential psychologists in history and certainly the most important psychologist alive today. He has a gift for uncovering remarkable features of the human mind, many of which have become textbook classics and part of the conventional wisdom. His work has reshaped social psychology, cognitive science, the study of reason and of happiness, and behavioral economics, a field that he and his collaborator Amos Tversky invented. The appearance of u003ciu003eThinking, Fast and Slowu003c/iu003eis a major event.' u003cbu003eSteven Pinker, author of u003ciu003eThe Better Angels of our Natureu003c/iu003eu003c/bu003eu003cbru003e u003cbru003e 'This is a landmark book in social thought, in the same league as u003ciu003eThe Wealth of Nationsu003c/iu003eby Adam Smith and u003ciu003eThe Interpretation of Dreamsu003c/iu003eby Sigmund Freud.' u003cbu003eNassim Nicholas Taleb, author of u003ciu003eThe Black Swanu003c/iu003eu003c/bu003eu003cbru003e u003cbru003e 'This book is a tour de force by an intellectual giant; it is readable, wise, and deep. Buy it fast. Read it slowly and repeatedly. It will change the way you think, on the job, about the world, and in your own life.' u003cbu003eRichard Thaler, co-author ofu003c/bu003eu003c/pu003e
